{"id":64507,"date":"2025-11-29T07:51:32","date_gmt":"2025-11-29T05:51:32","guid":{"rendered":"https:\/\/staging.winesofromania.com\/romanian-culture-in-paris-with-spirit-by-jidvei\/"},"modified":"2025-12-01T05:18:34","modified_gmt":"2025-12-01T03:18:34","slug":"romanian-culture-in-paris-with-spirit-by-jidvei","status":"publish","type":"post","link":"https:\/\/staging.winesofromania.com\/en\/romanian-culture-in-paris-with-spirit-by-jidvei\/","title":{"rendered":"Romanian Culture in Paris, with Spirit by Jidvei
"},"content":{"rendered":"\n

Every year, Paris celebrates Eastern European culture during the \u201cUn Week-end \u00e0 l\u2019Est\u201d festival.<\/a> At its ninth edition this year, Romania took center stage, following previous editions dedicated to Ukraine, Serbia, and Greece. A \u201cweekend\u201d is, in fact, an understatement for the nearly two weeks devoted to Romanian culture, which began on November 18 with a screening of Cristian Mungiu\u2019s film Occident (2002), and will conclude on December 1 with a literary event featuring Matei Vi\u0219niec and a Subcarpa\u021bi concert. All of this took place under the generous umbrella of the Spirit wines, the new range launched by Jidvei. <\/p>\n\n

Three Wines, 80 Artists <\/h2>\n\n

Romania made a strong impression at the festival: 80 top artists from every field, from literature to film. Mircea C\u0103rt\u0103rescu, Cristian Mungiu, Dan Perjovschi, Matei Vi\u0219niec, Corneliu Porumboiu, Ioana P\u00e2rvulescu, and Mircea Cantor are just a few of the names that drew crowds to exhibitions, cinemas, reading halls, and concert venues. <\/p>\n\n

The 2025 edition features Cristian Mungiu, Palme d\u2019Or winner, as its ambassador, this time not only with film screenings but also with an impressive photography exhibition capturing everything from everyday life to potential film frames.<\/p>\n\n

\u201cWe always wish for Romania to have a fairer image abroad, and culture has always been what saved us and earned us the positive attention we long for. (\u2026) We have the opportunity to present ourselves to a Western audience and to spark their curiosity to discover a modern, creative, bold Romania – one capable of shaking off provincialism and keeping pace with contemporary artistic expression,\u201d said Cristian Mungiu, according to Jidvei\u2019s press release. More statements from festival participants are available on Instagram at @jidveiromania.<\/a> <\/p>\n\n

The Culture That Unites<\/h2>\n\n

Matei Vi\u0219niec, a Romanian-born playwright who now holds a central position in French culture, describes the relationship between the two countries by saying, \u201cRomania gave me roots, France gave me wings,\u201d evoking in some way the destinies of Br\u00e2ncu\u0219i, Cioran, or Eug\u00e8ne Ionesco.<\/p>\n\n

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\u201cIf art brings us together, then who – or what – drives us apart?\u201d asked Mircea Cantor, one of the visual artists involved in the festival, succinctly capturing the essence of this event: bringing together the voices of a culture in continuous transformation.<\/p>\n\n

Stories Over Wine<\/h2>\n\n

Throughout the \u201cUn Week-end \u00e0 l\u2019Est\u201d festival, a live cultural journal titled Vin la Pove\u0219ti (\u201cWine & Stories\u201d) is being produced. The team – Sonia Argint<\/a> (Jidvei brand ambassador), Alexandra T\u0103n\u0103sescu, and C\u0103t\u0103lin Striblea – follows Romanian artists through Paris\u2019s established cultural landmarks, from Montparnasse to H\u00f4tel de Ville, visiting reading rooms, bookstores, caf\u00e9s, and galleries, capturing the artists\u2019 interaction with the public, cultural dialogues, and their unique statements. <\/p>\n\n

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You can feel the cultural pulse of the city and discover both the audience\u2019s reception and the dialogue between participants and hosts by watching the recorded broadcasts on the same Instagram<\/a> page.<\/p>\n\n

Spirit by Jidvei, in the Heart of Paris<\/h2>\n\n

Returning to Paris after the recent Radu Jude retrospective and after hosting the Br\u00e2ncu\u0219i exhibition – the last major show at the Pompidou Centre before its long renovation – Jidvei arrived in Paris once again, this time to present the Spirit collection, which accompanied Romanian artists across all festival venues.<\/p>\n\n

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\u201cWe created Spirit as a reverence to Romania: a collection matured over time, inspired by cultural heritage and crafted with Transylvanian skill. Our presence in Paris, at the most extensive festival dedicated to Romanian culture, is both a joy and a responsibility: we introduce the French public to a different way of understanding Transylvania – through taste, tradition, and refinement,\u201d said Ana Nec\u0219ulescu, Jidvei\u2019s Communication Director. <\/p>\n\n

The journey of the Spirit collection through Europe, which began in Bucharest at the Monica Lovinescu Gala at the Romanian Athenaeum and continued these days in Paris, will culminate on December 1 at the Rome Opera House, where Spirit becomes the wine celebrating Romania\u2019s National Day – an exceptional encounter between music, diplomacy, and community. Last year, on December 1 as well, Jidvei accompanied Romanian artists on the renowned La Fenice stage<\/a> in Venice, in a concert that brought George Enescu\u2019s Romanian Rhapsody before the audience, along with performances by some of Romania\u2019s most acclaimed contemporary voices – Ruxandra Donose, Valentina Naforni\u021b\u0103, and \u0218tefan Pop – conducted by Daniel Jinga. <\/p>\n\n

The First Three Spirit Wines: A Revelation<\/h2>\n\n

The Spirit collection<\/a> from Jidvei was long in the making, as one would expect for a range of wines whose declared purpose is to capture the quintessence of their birthplace.<\/p>\n\n

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From the subtly ornamented labels inspired by traditional folk attire to the large 500-liter barrels made from wood sourced from Jidvei\u2019s own forests, every drop carries forward the terroir and history of the place. In a word, its Spirit – in every detail, from the craftsmanship of the people to the conditions of the vintage year. <\/p>\n\n

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For now, the collection includes three wines: a Feteasc\u0103 Regal\u0103 with an elegant and slightly restrained touch of oak to preserve its complex aromas; a Chardonnay more deeply influenced by oak (a natural match for extended barrel maturation); and a joyful, fresh ros\u00e9 untouched by wood, born from Syrah, Cabernet Sauvignon, and Pinot Noir grapes. <\/p>\n\n

In the near future, the lineup will be joined by a red wine – an unusual addition for a winery historically dedicated to white wines. However, climate change now allows for new experiments, and Jidvei\u2019s first red wine, Pinot Noir, has already demonstrated this region\u2019s ability to produce memorable reds. <\/p>\n","protected":false},"excerpt":{"rendered":"

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