{"id":38828,"date":"2022-09-20T15:06:19","date_gmt":"2022-09-20T12:06:19","guid":{"rendered":"https:\/\/staging.winesofromania.com\/an-effervescent-future-for-the-wine\/"},"modified":"2022-09-20T15:59:12","modified_gmt":"2022-09-20T15:59:12","slug":"an-effervescent-future-for-the-wine","status":"publish","type":"post","link":"https:\/\/staging.winesofromania.com\/en\/an-effervescent-future-for-the-wine\/","title":{"rendered":"An effervescent future for the wine"},"content":{"rendered":"\t\t
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Sparkling wine is being brought into the spotlights as a response to the market adaptation, because we cannot give up the beloved pearls in glasses, no matter what the horizon weather looks like.<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Does history repeat itself when we choose our favorite wine?<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A study carried out in 2021, by the consulting company Kantar for the French wine industry, shown that the average age of consumers of still wine has increased over 65 years and that\u2019s the steepest decrease in the consumption of this type of wine that took place in the segment aged 50-64, followed by the 35-49 segment. [1] <\/span><\/p>

Let’s take a look at these numbers from a different perspective. The year 2008, the first major financial crisis of this millennium. Those who in 2021 were between 50 and 64 years old, in 2008 were 37-51 years old (roughly around the 35-49 years old panel, to which the Kantar study refers). <\/span><\/p>

There is a cyclic evolution of consumer’s taste, given by the natural trends or is it a huge manipulation through advertising, depending on the interests of producers or traders? <\/span><\/p>

The Kantar study motivates the financial caution in defense of the 50-64 year old group, as they would avoid buying still wine for economic reasons, even though it is the most financially stable generation. The respondents stated that they prefer local products or that they appreciate a good quality\/price ratio. [1] <\/span><\/p>

Maybe they did not ask the right questions, in order to highlight the consumption preferences context. I see a good quality\/price ratio, like it is the case concerning sparkling wines produced by the Charmat Method, compared to the Traditional method! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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From Asti to Prosecco, the effervescent shift<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Asti-type sparkling wine, sweet and aromatic, low-alcohol, specific to the Piedmont area, was proclaimed to be the favorite of high society ladies until the 60s. As vinification techniques and fermentation technology experienced real progress, the production of sparkling wines with second fermentation in hermetically sealed tanks developed and Prosecco wine gained momentum on the market. <\/span><\/p>

When did the great expansion of Prosecco sparkling wines take place? In 2008! With the first worldwide financial crisis of the millennium. The British claim that they are the biggest wine merchants. Weddings and parties where sparkling wine was delivered quickly switched to Prosecco, instead of Champagne. Suddenly, the budgets allocated to drinks for events were almost cut in half. In 2016, the British consumed a third of the Prosecco production. [2] <\/span><\/p>

The name Prosecco comes from the name of Prosecco, a suburb of the city of Trieste, Italy. Prosecco was born in 1948, at the famous Harry’s Bar in Venice. The ‘Carpen\u00e8 Malvolti’ winery was the first to produce Prosecco as we know and consume it today. [3] <\/span><\/p>

Prosecco is generally produced from the<\/span> Glera<\/span><\/i> grapevine variety. It can be made with <\/span>Perera(Pevarise)<\/span><\/i>, <\/span>Bianchetta Trevigiana<\/span><\/i> and <\/span>Verdiso<\/span><\/i> as well as with classic varieties: <\/span>Chardonnay<\/span><\/i>, <\/span>Pinot gris<\/span><\/i> or <\/span>Pinot noir<\/span><\/i>.The Prosecco brand is present on the market with three types of wine: sparkling, frizzante and still wine. <\/span><\/p>

In order to protect its newborn star, Italy established, starting with 2009, the protection system of the designation of origin to the effervescent Prosecco, so that many areas of sparkling wine production with the second fermentation in the tank received D.O.C. – Denominazione di Origine Controllata or D.O.C.G. – Denominazione di Origine Controllata e Garantita and they became classy wines, with guaranteed traceability and a biography that began to be written in bubbling glittering letters. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We can feel economic and social changes in our wine glasses too<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The years of the coronavirus pandemic (2019-2021) have extremely changed people’s consumption habits. It is very likely that we are in the antechamber of a financial crisis with a higher amplitude than that from 2008, and the war in Europe (2022) puts even more on tests our thoughts. Not only our tastes are changing, but also our priorities. In 2008, it was time to relaunch a type of effervescent wine that offered quality at an unbeatable price. <\/span><\/p>

Now, in the context of climate change, after we have become more erudite in choosing our favorite drink, we ask ourselves questions about the carbon footprint of its production, about organic\/vegan production, with as few additives as possible, about the consumption of water used in technological processes, about the consumption of materials (bottles, corks, labels, boxes), about the judicious processing of waste and recycling, about the transport and distribution chain, about electronic labeling and traceability. <\/span><\/p>

Choosing quality over quantity, choosing a lower sugar content in favor of fruitiness, a lower alcohol content in favor of freshness, today’s consumer is much more involved in directing the offer, based on an informed request.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Effervescent wines versus the still ones?<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The most visible advantage is the much lower, controllable and constant alcohol content. In the global trend of decreasing the alcohol concentration in wines, which involves major investments (dealcoholization technology) and very high production costs, the production of sparkling wines is by far a formidable competitor<\/a>. <\/span><\/p>

It is said that the sparkling Prosecco wine can be drunk both with friends and alone, at dinner. It is almost indispensable in cocktails, where consumers do not focus too much on the aromas of the wine, but they like to consume the mixture based on the fruity nuances or spices that combine in it <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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There is any difference between Champagne and other sparkling wines?<\/b><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Champagne comes from the<\/span> Champagne<\/b> area, in France, and there is a well-established legislation that protects this name, so that no sparkling wine that was produced in another area can be labeled as Champagne. The practice of the second fermentation in the glass bottle took the name of that area <\/span>Champenoise Method<\/b> – if the grapes are from the<\/span> Pinot noir<\/span><\/i>,<\/span> Chardonnay<\/span><\/i> or<\/span> Pinot Meunier<\/span><\/i> grapevine varieties.. Sparkling wine can be made practically from any type of winegrape varieties, anywhere in the world, the technology being called the <\/span>Traditional Method<\/b>.<\/span> <\/p>

The Traditional Method has several mandatory steps, which consume a lot of materials, labor, space and time, with all of them reflected in the final price:<\/span><\/p>