Good news for Romanian wine producers: starting this year, samples entered into the Concours Mondial de Bruxelles can be delivered within Romania and included in the consolidated transport organised by the competition. Moreover, in the near future, the contest aims to become a far more active interface in creating sales channels for medal-winning producer
The first CMB session of the year, dedicated to rosé wines, is just around the corner.
In 2026, the Concours Mondial de Bruxelles will host four tasting sessions:
– Rosé wines : March 27-29 (Cirò)
– Red and white wines: May 21-23 (Yerevan)
– Sparkling wines (details available soon)
– Sweet and fortified wines: October 9-11 (Thuir, Rousillon)
For the upcoming session, producers wishing to avoid international transport costs and related risks may deliver their samples directly in Bucharest, to the dedicated platform at Logisticon Automotive – Aleea Teișani 119–121, no later than 20 February. Contact details and delivery procedures are available on the official competition website.
Producers who prefer to ship wines directly to the CMB headquarters in Brussels may continue to do so until 2 March.
Each medal counts!
“When transport took place exclusively within Romania – namely at the 2025 rosé wines edition held in Constanța – we saw strong participation from Romanian producers, which also translated into an impressive number of medals. I hope this facility offered by the Concours Mondial de Bruxelles will encourage producers to submit just as many samples. Every medal is an important building block in shaping the brand of Romanian wine,” says Valentin Ceafalău, CMB judge, benchmark taster and ambassador in Romania.
A gateway to the global market
For 2026, CMB announces a strategic shift: beyond its role as an international competition, it aims to position itself as a market partner, supporting not only producers, but also distributors, importers and consumers. More precisely, it seeks to address three key needs: restoring trust, simplifying choice and reigniting interest in wine.
The core focus is applied education. According to CMB, the wine experience begins at the moment of selection, not only at tasting. To this end, the competition introduces tools such as the “visual tasting sheet”, translating expert evaluations into clear, accessible profiles and removing the barrier of technical jargon.
On the commercial front, CMB is taking its strategy into the field through partnerships with international retail chains and networks – including CAVAVIN, Carrefour, Continente and Pam Panorama – to create clearer shelf offers and training tools for sales teams. CMB is betting on the idea that pedagogy can become a driver of commercial performance, making wine easier to understand – and therefore more accessible.
